Italians in London | Italians in London Roberta Almatelli
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Roberta Almatelli

Photo and concept by © Rob Venom 2022

I was born in Rieti, a small city in Lazio Region, the exact center of Italy. At the age of 18 I moved to Rome where I lived for 13 years since I realized it was not My City so I decided to leave it to come to London. London is a melting pot of cultures, languages, ideas and I would have more time to meet more people from all over the world.
I’m passionate about my job and life in general, I really love travelling, cook and the photography.
I’m really happy of my choice and I would do this again and again.
What do you do in your life in London?
In Italy I worked for several years in the SME internationalization sector above all for the food & wine companies and I’m now still doing it in London like a consultant for the Italian companies (We Are Export).
Moreover, about 1 year and half ago I started a new business, VITA – Italian food home delivery, specialized in Italian fresh fruit and veg delivery for families and chef. This project started because I thought there was a gap in the offer of these products for the private customers.
What is the reason to leave Italy and come to London?
I left my country not for a “job need” but for a new life experience. I was thinking to be in London just for one year but after more than 3 years I’m still here.
What were your best and worst experiences in London.
Actually since I have been here I haven’t had any bad experiences. In London you have the chance to do whatever you want just with your strength and skills, and I’m very happy of my London life. Unfortunately in these years I found a lot of people that are not professional but I can’t consider this a bad experience, this has just increase my strenght. The best experience is doing what I really like to do!
I asked you to choose a place in London that you like or you are tied to, what was your choice and why you made it?
I really like walk in the nature when I’m not too busy or when I have to take an important decision, what’s better than Hyde Park?.
During your early times in London, did you have any problem?
Not really, just some little issues.
What do you think about this project?
It’s really nice, and I think is very important to shine a spotlight on the Italians that are working hard and are doing well, far from their country.
How do you think you could support and promote Italian culture? 
The aim of my new project, VITA, is to promote the Italian culture and the food excellences we have, and food is one of the most important expression of the Italian culture. It’s like a virtual journey through our beautiful country.