Italians in London | Italians in London Assunta Incarnato
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# 07

Assunta Incarnato

Photo and concept by © Rob Venom 2022

I’m Assunta and I was born in South Tyrol, near Austria, where I lived ‘til the beginning of 2017. I’m passionate about my job (I’m a charted accountant) and generally about business.
What do you do in your life in London?
I’ve opened my blog in where I write about strategies, which entrepreneurs can use to grow their business.
What is the reason to leave Italy and come to London?
I love the atmosphere here in London and the mindset of the people too. Here all is possible. People are really open, helpful, and – thanks to the presence of mixed races – very interesting.
What were your best and worst experiences in London.
My best experience in London happens every day. I often see people smiling, and my impression is, that people are generous in their actions. They are happy about their life and because of this, I’m happy too. ?
I haven’t got a bad experience in London so far. However, things happen anytime, everywhere.
I asked you to choose a place in London that you like or you are tied to, what was your choice and why you made it?
Canary Wharf. To be more specific, at the pier. You are surrounded by the buildings of the greatest and more important companies in the world.
During your early times in London, did you have any problem?
Even though I haven’t managed the language very well, people are patient here. By the way, I love changes and challenges.
What do you think about this project?
I like it. I hope it will show that Italians can still be excellent in many fields.
How do you think you could support and promote Italian culture? 
I think it’s not about the Italian culture, but it’s about the culture of excellence. For this reason, my goal is to try my best every day.