Italians in London | Italians in London about
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The vision.

The vision, in its simplicity, is actually very complex and fired up by my passions like sociology, anthropology, the history of the cinema and the relationship between man and the territory. I love reading stories of the men and the women who have managed to build themselves up and establish themselves in distant places.
Heroes of this project: Italians who have decided to leave their motherland in seek for a better life abroad in a unique city like London.


London by definition it is not a place (non lieu – Non-lieux. Introduction à une anthropologie de la surmodernité by Marc Augé) .
It is mostly populated by citizens of the world and by people passing by that came specifically for the opportunities that this city offers both for work and personal growth.
It is a cultural melting pot.
It is a city that cannot leave indifferent, you either love it or hate it.
Living in London is a unique experience, which enters your soul without any chance of resistance. It forces you to rhythms that have no equal, it is a city that even if it gives you a lot asks you a lot in return.
Everyone who moves to London needs time to adapt, which varies from person to person but that is never immediate and painless.
London is the largest metropolis in Europe and is, by number of Italians present, the fourth largest city after Milan, Rome and Naples.


The Italians who come to London do it for the most different reasons, some choose to come in search of meritocracy looking for opportunities that Italy did not provide, others because in this city everything is possible… and finally because the British administrative and financial and the London model in particular is structured to generate and facilitate businesses and the birth of many start-ups.
The life and professional stories of the many Italians in London are very different from each other but often have common traits. Many are Italians who have felt the need and desire to reinvent themselves or move to a place where they were allowed to express themselves at the best of their professional capabilities.
The relationship with the city for some is idyllic, for others is hell.
Some came to London with the idea of ​​pursuing a profession and then found themselves doing, with satisfaction, something completely different.
Some have fallen but they had the opportunity to start over again and often it was for the best.


The project is therefore an engaging interweaving of places, people, stories, situations, opportunities and various forms of humanity.
London is a large canvas on where many stories are painted with the infinite nuances of many Italians.
Roberto Vacis (Rob Venom) ©2022

Founder & photographer

Rob Venom

(Roberto Vacis)
Italian, artist, passionate and in love with beauty and luxury. Attentive to details, art collector and art books’ fanatic.
My development started since childhood in a family of artists and art lovers. I then studied Arts and Architecture in the prestigious Faculty of Architecture in Venice. I love photography and everyday I devote time to learn more about it.
After almost 30 years spent around the world, working in communication and visual advertisement for prestigious international fashion and luxury brands, I decided to move to London due the energy and the absolute internationality that makes this city unique.
Professional photographer since 1986 working almost exclusively with portraits or fashion and luxury advertisements where it is fundamental to bring emotions and passion.
My CV is various and lengthy, I have been working with the most prestigious agencies in the fashion industry, with the best advertising agencies and with the most important models management agencies. I directed communication and media for various stylists; some of them became good friends over the years. I have been the founder and managing director of a large advertisement agency in Italy where we followed many international clients in different sectors with a large focus on luxury brands and wellness industry.
I collaborate with multiple Italian manufacturers that produce children’s fashion clothes.
My fine art work was shown in Europe is present in the permanent collection of the Museo GO! Ronco arte (Brescia – Italy) and Castello di Rivara (Torino – Italy). I published art books for the Italian government.


Massimo Alberti

I was born in Rome, fully surrounded by its vast and eternal beauty. Each and every church, park, road, square, hosts masterpieces.
I have been fascinated by creative processes and their deep sense of mystery.
A little over forty years ago I chose photography as a means of expression and exploration, with which I began my journey without predicting its arrival. (T.S. Eliot)
I am attracted to many topics with a childlike sense of wonder, I love working with weddings as they allow me to connect with many people involving me with their stories. They make me a portraitist, landscape artist, reporter and story-teller, a full experience.
In the last ten years, I have been living in London, a cosmopolitan city that welcomed me giving me a fulfilling experience and more chances for personal growth.
I successfully dedicated myself to fashion and commercial photography, where I always found great energy in the work sessions.
In this period I am undertaking new photographic projects in the world of Fine Art and Street Photography.
Once again, I gave in to the “Experience” as a journey toward understanding, made up of faces and landscapes..
It is wonderful that in life and in photography you never stop learning. (A. Adams)